This is a nice organic, cruelty-free stretch mark oil to rub on those parts that tend to stretch. I am in my 2nd trimester now and know that stretch marks have more to do with genetics than skin products, but I feel good about using it on those areas that are already growing. It helps to cut down on the itching caused by the skin expanding. It's still too early for me to say if it will do anything for actual stretch marks.